Topics Studied During This Course:

Lesson 1 = An Overview of PPC Marketing
Lesson 2 = Pay Per Click Search Engines
Lesson 3 = Key Elements of a Successful PPC Campaign
Lesson 4 = Building Effective PPC Ads
Lesson 5 = How to Structure Your PPC Campaign
Lesson 6 = Effective PPC Bidding Strategies
Lesson 7 = How to Create Killer Landing Pages
Lesson 8 = Tracking PPC Conversions
Lesson 9 = A/B Landing Page Split Testing
Lesson 10 = How to Measure ROI on PPC
Bonus Lesson = Pay Per Click Tools and Software

1. An Introduction to Pay Per Click Marketing
• What is Pay Per Click Marketing?
• What Does a Pay Per Click Ad Look Like?
• The Origins of Pay Per Click Marketing
• The Advantages of Pay Per Click Advertising
• List of Major Pay Per Click Search Engines
• Other Pay-Per-Click Providers
• Further Reading
  
2. Pay Per Click Campaign Preparation
• Success Using Pay Per Click Search Engines
• Before You Start
• Requirements Gathering
• You’re Now Prepared
• Pay For Performance Search Engine Models
• Google AdWords
• Google AdSense
• Further Reading
• Assignment 1
3. An Introduction to Google AdWords
• Features of Google AdWords
• Google AdWords Terminology
• Clicks vs. Impressions
• AdWords Account Creation
• AdWords Distribution Channels
• The Google Network
• The Google Search Network
• The Google Content Network
• AdWords Location and Language Targeting
• AdWords Region and City Targeting
• AdWords Customized Targeting
• The Benefits of AdWords
• AdWords Editorial Policy
• Further Reading
4. How to Set Up an AdWords Account
• Account Set Up Preparation
• AdWords Account Structure
• AdWords Account Creation
• Use of Multiple Campaigns
• AdWords Account Navigation
• Further Reading
• Assignment 2
5. Keyword Research for PPC Campaigns
• What is Keyword Research?
• Why is Keyword Research So Important?
• Is Keyword Research Different for Pay Per Click Campaigns?
• Before You Start
• Create a Seed List
• Qualify Your Search Terms
• Think Logically
• Research and Refine
• Be Generic, But Not Too Generic
• Research Your Competition
• Categorize Your Keywords
• Further Reading
6. Ad Copy Creation for PPC Campaigns
• Effective Ad Titles
• Effective Ad Text
• Display URLs
• Ad Copy Creation for Google AdWords
• Ad Copy Creation for Yahoo Search Marketing
• Example of an Effective Ad
• Example of an Ineffective Ad
• Further Reading
7. Landing Page Creation for PPC Campaigns
• Features of an Effective Landing Page:
• Reinforced Ad Message
• Punchy Headings
• Short Paragraphs
• Enticing Copy
• Few Distractions
• Compelling Images
• Calls to Action
• Important Content “Above the Fold”
• Testimonials
• Established Visitor Trust
• Foolproof Conversion Process
• Tested, Tweaked and Tested Again
• Landing Page Case Study
• To Sum Up
• Further Reading
8. PPC Campaign Conversion & ROI Measurement
• What is a Conversion?
• What is ROI?
• Set Goals for Your Site
• Create Navigation Pathways
• Tracking Your Visitor Activity
• Tracking URLs
• Tracking Your Sales / Conversions
• How to Calculate Your ROI
• Key Site Metrics to Look At Regularly
• Further Reading
• Final Exam 
  

What You Will Learn:

• - How to effectively use all the features of your Google AdWords account. 
  
• - How to effectively use all the features of your Yahoo! Search Marketing (Overture)account. 
  
• - How to streamline and tweak your target keyword list. 
  
• - How to optimize your text ads for higher conversions. 
  
• - How to target specific geographic and demographic markets via your campaigns. 
  
• - How to create and test successful landing pages on your site for more conversions. 
  
• - How to use tracking URLs within your campaign. 
  
• - How to continuously monitor your ROI (Return on Investment) and tweak your ad campaign to increase it. 
  
• - How to use bid management software to automate your Yahoo! Search Marketingkeyword bidding. 
  
• - How to create customized campaign performance reports for clients or stakeholders.

What You Will Learn:

• How to effectively use all the features of your Google AdWords account.
• How to effectively use all the features of your Yahoo! Search Marketing (Overture)account.
• How to streamline and tweak your target keyword list.
• How to optimize your text ads for higher conversions.
• How to target specific geographic and demographic markets via your campaigns.
• How to create and test successful landing pages on your site for more conversions.
• How to use tracking URLs within your campaign.
• How to continuously monitor your ROI (Return on Investment) and tweak your ad campaign to increase it.
• How to use bid management software to automate your Yahoo! Search Marketingkeyword bidding.
• How to create customized campaign performance reports for clients or stakeholders.

Course Features

• Fees - Cost for you: Rs.10,000 Only.
• Timings: 5 - 8 Hours on Weekend - Reguler Batches.
• 1/2 - 1 hour daily in evenings - Online Training.
• Weekend Reguler Batches at your place.
• Individual Training.
• After Course Support Via Email, Chat, Mobile, Personnel Meetings.
• Practice on Live Campaign.
• Google Adwords Professional Exam Guidence.
• Training Through Google Adwords Professionals.
• Placement Assistance.

Course Format:

• Online
• Regular
• Weekend
• @ your place

Course Duration:

• 2 Days 6 to 8 hours each day

Course Fees:

• Reguler PPC Ccourse = USD $305

Course Material :

• PDF Lessons (116 pages in total!)
• PPT Pressentations
• Word Documents

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Course Downloads:

• Course Materials PDF, Excel and Word format point to point notes
• Assignments Live Trainng on Wordpress Blog
• Course Spciality One top One Personal Attention
• Classroom Training 5 Students in Each Batch