Topics Studied During This Course:

PRE Search Engine Optimization Process - Session : 1

• The SEO Checklist
• Checklist Summary
• The Page Title
• Body Text & Keyword Density
• Headings
• Bold Text
• Domain Names & Suggestions
• Layout & Design
• Meta Tags
• Images And Alt Text
  .. Link Titles
  .. Optimizing Internal Links
  .. Comment Tags
  . Hidden Form Tags
  .. Cascading Style Sheets (CSS)
  .. Directory Levels
  .. The Bottom Menu
  .. The Sitemap
  .. Invisible Text
  .. Resubmission
  . Server and Hosting Check
  . Robots.txt And Robots Meta Tag
  .. Doorway Pages
  .. 301 Redirects
  .. Cloaking
  
  Post Optimization Process - Session : 2
  . Link Popularity
  .. What Link Popularity Is
  .. Increasing Link Popularity
  ... Editorial Links
  ... Directory Links
  ... Affiliate Links
  ... Write And Distribute Articles
  ... Links In Exchange For Free Goodies
  .. Testimonials
  .. Awards
  ... Reciprocal Linking
  ... Posting To Forums
  ... Free-For-All Pages
  .. Directory Submission
  ... Directory Submission Checklist
  ... Specific Directory Requirements
  
  .. The Future Of Link Popularity
  .. Resources And Further Reading
  . Dynamic Content
  .. The Problem
  .. The Solution
  .. More On URL Rewriting
  .. Optimizing Dynamic Content
  . Frames
  .. The Problem
  .. Frames-Savvy Spiders Create A New Problem
  .. The Bottom Line On Frames
  . Thousands Of Search Engines
  . Your Competitors Can Get Your Site Dropped
  . Google Ads Influence Your Google Ranking
  
  Why Can't I Get My Site Listed? - Session : 3
  . Special Requirements
  . Frames
  . Automatic Redirects
  . Dynamic Content
  . Minimum Link Popularity
  Free Hosting
  Spamming Tactics
  . Header Duplication
  . Off-Topic Reciprocal Links
  Competitors Analysis
  Search Engine Analysis
  
  Post Search Engine Optimization Process - Session : 4
  Link Exchange & Google PR Solution.
  Directory Structure & Moderating.
  Find High PR Websites and Submitting Link Pages.
  How exchange Links?
  How to Analyze Link Exchange Programmes.
  . How Search Engines and Web Directories Work
  .. Search Engines Versus Directories
  .. Adding Your Pages
  .. About High Rankings
  . Search Engine Relationships between search engine
  . Search Engine Metrics
  .. Who's The Biggest?
  .. Popularity
  
  Google - Session : 5
  .. Key Information
  .. Google Features
  .. Google Webmasters And SEO Guidelines
  .. Google Algorithm & Robots
  .. The Google Toolbar & Searching Tools
  . Google Labs
  . AdWords & Adsense
  .. Understanding Page Rank
  .. Google Information For Webmasters
  Google Group.
  Google Search Tactics
  Google Listing
  Froogle : - Shopping Search
  Froogle Understanding
  Froogle Product Listing
  Reports.
  Bloggers
  Sub Domain Creation
  Creation of Admin & Profile
  How to Maintain Blogs.
  How to make profit from Blogs.
  . The Yahoo!, Inktomi, Overture, AlltheWeb, AltaVista Group
  .. Key Information
  .. Algorithm & Robots
  .. Group creation and postings
  .. Yahoo Blogs & My Yahoo.
  .. Chat for Business
  . Microsoft
  .. Understand MSN
  MSN Algorithm and Robots
  .. MSN Groups
  . Ask Jeeves And Teoma
  . DMOZ (ODP)
  .. Why You Need DMOZ
  .. Getting Listed At DMOZ and Guidelines
  .. How to Find Proper Category Submission
  .. If You Can't Get Listed – Resubmission
  JoeAnt
  GoGuides
  . Inktomi
  . Excite
  .0 Lycos
  . AOL Search
  . The Current MSN Search
  . Looksmart
  . HotBot
  
  SEO Tools and Internet Marketing Software - Session : 6
  SEO Tools
  .. Keyword Density Analyzer Tools
  .. Spidering Tools
  .. Position Checkers
  .. Link Popularity Tools
  .. WC & HTML Validator
  Robots.txt Validator
  Webpage Size Checker
  Marketleap
  
  SEO Software introduction - Session : 7
  Web Position Gold
  Submitwolf
  WEBCEO
  Trillion
  
  Log Analysis - Session : 8
  Total Hits
  Visitor session;
  Page Views;
  Unique visitors;
  Most accessed pages;
  Most access directories;
  Top destination paths;
  Top search engines;
  Top search phrases;
  Top Referral Search Engine / Directory
  Server errors & broken link report
  Suggestions and Reporting
  
  What You Will Learn:

• - Introduction to search engine optimization (SEO).
  
• - How to create effective page Title Tags.
  
• - How to create an effective and optimized META Description Tag.
  
• - How to create an effective and optimized META Keywords Tag.
  
• - How to research and select appropriate keywords to target.
  
• - How to successfully integrate search keywords within your web site copy.
  
• - How to optimize each page of your web site step-by-step.
  
• - Overview of important search engines and directories.
  
• - How to submit your site to important search directories.
  
• - How to submit your site to crawler-based search engines.
  
• - An overview of what search engines consider to be "spam".
  
• - Web design elements to avoid to ensure your site is search engine compatible.
  
• - How to monitor your search rankings and site traffic.

Who Should Take This Course:

• > Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
  
• > Webmasters wanting to increase traffic to their web sites via search engines.
  
• > Small business owners wanting to learn how to promote their web sites on the search engines.
  
• > Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
  
• > Web site designers wanting to offer search engine marketing services to their clients.
  
• > Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
  
• > Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.

Course Format:

• Online
• Regular
• Weekend

Course Duration:

• 12 - 15 Classes Reguler Course
• Free Domain Name

Course Fees:

• Reguler SEO Ccourse = USD $305

Course Content:

• 11 downloadable PDF Lessons (116 pages in total!)
• Online access to course material
• 5 Assignments

 

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